"DIGITAL MARKETING"- need of the hour

Twisting tables in the world of marketing, making remarkable progress and evolving with every fraction of seconds is this new style of marketing-Digital Marketing.

Digital marketing as the word suggests is a marketing that has been prevailing due to the technological advances. This form of marketing is solely based on digital media and technologies that vary from a mobile to desktop computers to iPads and laptops with the utilization of internet. It’s been called with various other terms like internet-marketing, e-marketing, web-marketing and many others.

Since, it is highly dependent on internet, therefore, it is extensively crucial for a company to have online presence in different forms such as company’s website, social media page, and mobile app. Along with that, particular skill set is required for effective marketing and communication techniques including online advertising, email marketing, social media marketing, and search engine marketing. These techniques are exponentially influential in supporting the company to achieve its objectives and establishing positive customer relationship.

Having said that, digital marketing is not much different than traditional marketing, both are based on developing mutually beneficial relationship with the customers and leads. For instance, most of the pharmaceutical shops are more often found near a hospital or a clinic; digital marketing has just replaced this style in order to reach today’s customer by developing an app to deliver medicinal services at their doorsteps. This tactic shortens the journey of the customer by presenting right service at the right time and thereby building more and more engagement.

Therefore, digital marketing is all about utilizing the current technologies smartly in order to achieve the marketing objectives which however are not at all different from traditional marketing. There’s even no essential need to have the latest gadgets, it just depends on using the internet and online platforms wisely.

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Pandemic or a Chance to Grow

 

When we talk about the pandemic situation, nobody has been untouched by the devastating and heart-breaking damage that it caused to human life, but it will be equally wrong to say that it only caused damage. People who had ideas and innovation came out as emerging businessmen, some turned into chefs and some turned into painters, not just for fun but they actually expanded their boundaries and have started selling things online with as little effort and cost as possible. Have a look at the people selling masks and sanitizers online.

Someone rightly said that a businessman is like an eagle hunting for its prey. Just like hunters going out in search for their food, businessmen looking out for opportunities. They look out for efficient, productive, innovative, and profitable ideas. We Indians are often called as innovative and flexible, we always come out with our solutions to problems, we do not need proper degrees to be called as businessmen, look at your ancestors and acknowledge how effortlessly they managed to survive through all the twists and turns. People today, come out with innovative ideas and business opportunities while surfing through different websites online.

The lock-down forced us to stay inside but it can never constrain our ideas. The internet provides us a virtual platform where we can post our information and get quick results. We, no longer, have to be limited to the boundaries and locality we live in, we can spread our wings and go “Worldwide”.

While offline sellers have many barriers, online sellers have a wider reach, wider acceptance, more customer-friendly services, access to unlimited shelf space, lower start-up cost, round the clock marketing, and much more. Our P.M. Mr. Narendra Modi has also given it a green signal by emerging “Digital India” and “Make in India”.

So, what’s stopping you? Reach out to online marketing and don’t hesitate to join online business opportunities.

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